May 7, 2008

TERRAIN BY URBAN OUTFITTERS

Just when you think the Urban/Anthropologie brand can't get any more relevant. I recently discovered, via Philadelphia-based blogger Oh Joy!, that the group has added a new store to their portfolio: Terrain.

From what I have read about the barely google-able outfit, it is poised to be the first of several greenhouse-inspired home garden stores. Currently it is a one-off shop outside Philadelphia. Oh Joy's posts here and here sum it up best.

As a kid I remember being ├╝ber bored during trips to the nursery with my parents—and now, as an Anthropologie obsessor, I find myself completely drawn to Terrain. My how they know their niche. {All images copyright Oh Joy!}

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